OYA Hair Color


OYA is a private, independent, new venture, founded and supported by the Schwarzkopf family whose dedication to the professional hair industry has been consistent for 4 generations. The company is partner-managed by Heinz Bieler and Marleen Wens, who come to OYA with many years of national and international experience and have a proven loyalty to the professional stylists and the professional beauty industry. The entire OYA team is committed to working closely with each and every customer, partnering with salon professionals at all times.

    OYA Distribution Area
    MO, OK, KS, AR, TN, KY, IA, NE, WI & MN

Own Your Art

Experience the OYA difference. OYA is hair color that performs. Simply and beautifully. It's uncomplicated yet multi-faceted. Developed by an international team of experts and made in the USA. Accessible, understandable, highly functional. Synergistic and consistent. Pared down to the essentials that every colorist demands - namely radiant, versatile, reflective color that retains the hair's integrity and shine.

OYA Offers

  • 70 Permanent Cream colors
    A full assortment to compliment all your color designs
  • 43 Demi Permanent Cream Colors
    The perfect solution to support strong healthy hair
  • Lightening Powder
    Up to 7 levels of lift
  • OYA Lotions
    4 dedicated lotions for use with OYA permanent color and 1 dedicated lotion for use with OYA demi pernanent color
  • Tools
    Available at your fingertips and will guarantee work that is precise, neat and consistant

OYA Colorist App

OYA offers an easy-to-use formulation APP for iPhone, iPad and Android. Just plug in your target shade, natural level, percentage of gray and your formula is created. The OYA Colorist App stores new client and existing client formulas and links to the OYA website for additional education.
Just search "OYA Colorist" in your App Store or Play Store to download.

OYA Colorist App

OYA Technology Meets Nature

OYA is made with Green Tea and Sea kelp to protect and restore hair's natural beauty. Green Tea provides powerful antioxidants to protect from color fade, increase color retention, and gives your clients a soothingly relaxing experience. Sea kelp is packed with 15 amino acids to vitalize and refresh the hair. Antioxidants and essential fatty acids protect from damage, prolong color vibrancy, and increse luster.

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