For centuries, women in the Mediterranean used argan oil in their beauty routine. It created vibrant, healthy-looking skin and hair. Moroccanoil founder Carmen Tal discovered this while traveling. When a routine hair color service went awry, it left her hair damaged. However, her hair was transformed by a powerful argan oil treatment. The treatment made her damaged hair shiny and smooth. Because of her experience, she then went on a quest to share the magic of this argan oil hair treatment with women all around the globe.
Scent can transform an experience, which is why our scent is a soothing sensory journey. Spicy amber merges with sweet florals in order to create our scent.
Innovated spirit is at the heart of our Moroccanoil Professional Haircolor Collection, which features our proprietary ProArginine + ArganID System–a breakthrough technology that produces beautiful results, while also caring for and strengthening the hair.
Our signature treatment contains both styling and conditioning benefits. It also works with all hair types, making it the perfect canvas for beautiful hair.